Saturday, October 21, 2017
California Faucets Wins Hanley Wood's 2017 Brand Builder Award
California Faucets announced it was honored with Hanley Wood's 2017 Brand Builder Award for Aqua Pella, the company's latest Pixar-inspired video campaign. Aqua Pella, the fun and memorable story of five faucets showing off their unique design personalities in a singing competition, received the Gold Brand Builder Award in the Best Channel Marketing category. The Aqua Pella video is unique and unexpected in the plumbing fixtures and fittings industry. Hanley Wood's annual Brand Builder Awards recognizes the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. A jury of experts in all areas of marketing reviewed entries, recognizing those who have executed campaigns that generate sales, motivate buying behavior, and inspire customer loyalty.