Sunday, February 18, 2018

Danze Changes Their Name to "Danze by Gerber"

Danze® announced it is changing its name to Danze® by Gerber.  The logo format is intended to be simple and easy to use in various formats and applications. And, according to Katie Hayes, senior product manager for the brand, the transformation is deeper than just marketing language and a new logo. "We're evaluating every aspect of our business, including curating our current product mix, launching new collections, and identifying operational and manufacturing opportunities. We'll be providing more plumber-friendly installation improvements, incorporating the best Gerber components into our faucets and showers, making it possible to strike that perfect balance of form and function."

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