Sunday, February 18, 2018
Danze Changes Their Name to "Danze by Gerber"
Danze® announced it is changing its name to Danze® by Gerber.
The logo format is intended to be simple and easy to use in various
formats and applications. And, according to Katie Hayes, senior product
manager for the brand, the transformation is deeper than just marketing
language and a new logo. "We're evaluating every aspect of our business,
including curating our current product mix, launching new collections,
and identifying operational and manufacturing opportunities. We'll be
providing more plumber-friendly installation improvements, incorporating
the best Gerber components into our faucets and showers, making it
possible to strike that perfect balance of form and function."
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