Sunday, August 13, 2017
Ronbow Launches Its New Brand, Ronbow Essentials
Ronbow Corporation launched its new brand, Ronbow Essentials to appeal to the needs and budgets of price-conscious consumers. Available this fall, Essentials is the third product brand for the company joining Ronbow and Ronbow Signature. The new brand aims to open the door to a new consumer demographic and satisfy today's retail and design marketplace challenges, while also maintaining Ronbow Corporation's position as a leader in bathroom products. Furthermore, the company's product assortment strategy responds to a demand from their retail and distributor network, which have requested a solution in filling the gap previously not served with their core bath furniture line (Ronbow) and their 'best-in-class' European designed suites (Ronbow Signature). With the addition of the Ronbow Essentials brand, the company will reset each brand's product offerings and reclassify some existing product collections.