Sunday, August 13, 2017
Ronbow Launches Its New Brand, Ronbow Essentials
Ronbow Corporation launched its new brand, Ronbow Essentials to appeal to the needs and budgets of price-conscious consumers. Available
this fall, Essentials is the third product brand for the company
joining Ronbow and Ronbow Signature. The new brand aims to open the door
to a new consumer demographic and satisfy today's retail and design
marketplace challenges, while also maintaining Ronbow Corporation's
position as a leader in bathroom products. Furthermore, the company's
product assortment strategy responds to a demand from their retail and
distributor network, which have requested a solution in filling the gap
previously not served with their core bath furniture line (Ronbow) and
their 'best-in-class' European designed suites (Ronbow Signature). With
the addition of the Ronbow Essentials brand, the company will reset
each brand's product offerings and reclassify some existing product
collections.
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