MTI Baths Launches Their Rebranding Campaign

MTI Baths announced a rebranding effort that reflects the company's position in the luxury market. The new brand progression appeals to customers who appreciate high design, as well as showcasing the company's continuing commitment to quality, service and customization. Key components of the rebranding include an updated logo that reflects an art-infused sensibility, new brochure designs beginning with the Boutique Collection and a completely redesigned website that celebrates MTI's affinity for sensuous beauty and personal wellness. As MTI unveils the rebranding to define their future, it also pays homage to the past, including their visionary leaders, founder J.C. Henry and their present CEO Kathy Adams, and an extraordinary array of more than 100 awards for design excellence and product innovation. The new branding will strengthen this heritage and support a mission to continue creating exceptional products in years to come, all designed for the purpose of satisfying the needs of discerning clients and enriching their lives.