Saturday, March 31, 2018
Franz Viegener Announces Their Ban of Online Sales
Franz Viegener recently announced the decision to ban online sales
of its products. The decision was made to ensure and preserve brand
quality and service while also supporting its Authorized Dealer network
that has an investment and strategic alliance with the company. A part
of the strategy also precludes showing any pricing on the Internet or
allowing any of its dealers to sell the products online. John Weinstein,
North American director said, "We encourage our dealers to promote our
beautiful products online so they're searchable, however, we want the
purchasing experience to be personal; offering our showroom sales staff
the opportunity to be part of the sales process. By doing this, both the
consumer and the sales associate have a stake in the movement of
product. This strategy offers the consumer the ability to easily address
any product questions or concerns while affording the sales associate
an opportunity to advise, offer care information or suggest other items
which may be required to complete the installation."
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