Friday, June 29, 2018
Katty Pien Named New Chief Marketing Officer at LIXIl Americas
Katty Pien has been named the new Chief Marketing Officer of LIXIL Americas, the division under which kitchen and bath brands American Standard, DXV and GROHE operate. In this position, Pien is tasked with designing the overall marketing strategy that carries out the vision of LIXIL to pioneer water and housing products that make better homes a reality for everyone, everywhere. Pien brings more than 20 years of global marketing expertise to this position, with achievements encompassing strategic planning, brand portfolio management, and the creation of award-winning integrated consumer marketing campaigns. She will report to LIXIL Americas Chief Executive Officer and President Steven Delarge. Pien has been recognized with various distinctions during her career that include a 2009 Cannes Lion Award from the Cannes International Festival of Creativity, a 2009 Gold Clio, a 2009 Gold Effie, and being named an AdAge Top 50 Marketer in 2008. Pien holds an MBA from Stanford University Graduate School of Business and a B.S. in operations research and industrial engineering from Cornell University.