WETSTYLE Announces Two Management Appointments

WETSTYLE appointed Pat Hénaire (pictured on the left) as Executive Vice President of Sales and Marketing and Édouard Bourgault Parisé (pictured on the right) as Creative and Marketing Director.

• Pat Hénaire comes to the brand with extensive experience leading sales and marketing teams in competitive markets. Prior to WETSTYLE, Hénaire played an important role at MAAX Bath as the VP of Sales and Marketing for North America, leading sales and bathware product development up to 2007. After, he joined BRP (Bombardier) as Director of Sales & Marketing, where he grew the power sport's brand presence. Hénaire also gained expertise in his recent role as the VP of Marketing for Canada at Broan NuTone Group, managing new product development efforts for home ventilation products.
• Édouard Bourgault Parisé has been influential in the growth of WETSTYLE's marketing team and strategies. From 2008 to 2015, he played a key role in WETSTYLE's marketing department, quickly moving up the ladder from Sales and Marketing Assistant to Director of Marketing. After a brief interlude, Parisé has returned to the brand, where he will spearhead WETSTYLE's branding, advertising, PR and marketing activities, in addition to product development initiatives.